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Sweden's fastest-growing wine importer — looking for great producers

We import 20 million litres of wine per year, hold a 10% market share, and are recognised experts in Systembolaget tenders. If you're looking for a Swedish wine importer, you've found the right partner.

#2Biggest wine importer in Sweden
20MLWine imported per year
10%Swedish market share
20%3-year growth

A strong, sustainable partner for the Swedish market

The Wine Team is part of Viva Wine Group, the Nordic region's leading wine company. We specialise in importing wines from around the world for sale through Systembolaget, Sweden's government-owned alcohol retail monopoly.

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Global sourcing

We work with producers from every major wine region — Europe, South America, Oceania, South Africa, and North America.

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Sustainability leadership

We prioritise sustainability-certified producers and packaging designed to reduce environmental impact.

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Tender expertise

Deep knowledge of Systembolaget's tender process, helping producers navigate requirements and maximise their chances.

A unique market with exceptional opportunity

Systembolaget is one of the world's most transparent and meritocratic retail systems. Quality wins — regardless of brand size.

Transparent process

Systembolaget's tenders are published openly. Every producer — large or small — competes on equal terms based on product quality and value.

5.4 million consumers

Swedes are knowledgeable wine consumers with high purchasing power. Average wine spend is among the highest in Europe.

Guaranteed volume

Winning a Systembolaget tender means guaranteed distribution across 450+ stores nationwide. Volume is specified upfront — no surprises.

Meet our buyers

Each buyer specialises in specific origins and categories. Reach out directly to discuss opportunities.

Sandra Jensen
Sandra Jensen
Buyer
Spain, Austria, Portugal, Chile
Sara Wickman
Sara Wickman
Buyer
Austria, Spain, Eastern Europe, France
Emma Bill
Emma Bill
Buyer
Germany and France
Elin Blomquist
Elin Blomquist
Buyer
Italy
Fredrik Serna
Fredrik Serna
Buyer
Australia, USA, Argentina, South Africa, New Zealand
Linnéa Jones
Linnéa Jones
Buyer
Cider & RTD

How it works

Our digital portal streamlines the entire tender response process — from registration to submission.

01

Register

Create your producer account and select the wine origins you work with. Our team will verify and approve your registration.

02

Browse tenders

See active Systembolaget tenders filtered to your registered origins. Full requirements and deadlines at a glance.

03

Submit offers

Complete the tender form directly in the portal. Save drafts, upload documents, and submit when ready.

04

Track progress

Follow your submissions through the review process. Receive notifications at every stage.

Get started →

Express your interest

Not ready to register yet? Tell us about your wines and we'll be in touch to discuss how we can work together.

📍 Tulegatan 4, 113 53 Stockholm, Sweden

Expression of Interest

We typically respond within 2–3 business days.